Thank You General Mills
Christmas came early this year. Or is it Halloween? Well, in either case, my inner child is doing one heck of a happy dance this morning. As most of you fellow cereal connoisseurs already know, The Monster Cereals have been my absolute favorite ever since I was but a wee lad. I still remember how cool it was to go with my mother to the local Food Lane and see my homies sitting there on the shelf just waiting for me.
Not only did the boys get me through some rough hunger spells growing up, but I also attribute the psychological benefits of having breakfast with a monster with helping me to overcome my introvertism. (Ok, I made up that last part).
Sadly, my beloved Count Chocula, Frankenberry and Boo Berry buddies were exiled to the latter part of the calendar year; only making their appearances on store shelves now when the weather gets cooler and monsters and trick or treating become all the rage.
Don’t get me wrong, I still do ravage local supermarkets and Target stores every September to stock up on as many as I can for the winter, and always lament the boys taking an extended vacation starting November 1st. But much like seeing the first robin in spring, I always look forward to that first box of Boo on store shelves every Autumn.
But this year will be extra special.
A few days ago General Mills (the ones who magically brought my cereal hombres to life) decided to do something special for the fans and this year are bringing back two more monsters; one of which has been MIA for more than thirty years. Just when you thought breakfast in the fall couldn’t get any better, Frute Brute and Fruity Yummy Mummy will be joining the Holy Trinity of Cereal this year!
Fruit Brute (or now, FRUTE Brute for you politically correct people) was discontinued in 1982 and is considered by many collectors to be the most sought-after vintage cereal box. Not only because Brute’s a cool wolf who wears colorful suspenders, but also because the box was used by director Quentin Tarantino in his films “Reservoir Dogs” and “Pulp Fiction.”
Yummy Mummy, no stranger to succumbing to the endangered sugar list, has been gone for more than two decades himself. His triumphant return will mark the first time in history that all five boxes of Monster Cereal will be available at the same time.
When asked to comment on the return of the childhood favorites, Julie Anderla, integrated communications senior manager at General Mills had this to say: “The love for the Monsters that we make available each Halloween continues to be huge and the passion for all of them across social media is incredible. We’re bringing back Frute Brute and Fruity Yummy Mummy in an effort to give our fans what they asked for.” Can’t argue with that.
But WAIT!! – It gets even better!!
As part of a special promotion with Target, all five monster cereals will be housed in their original retro art packaging!!! So it will indeed be like those days of yore when a young 44 year-old boy sees his childhood friends on the shelves, looking exactly as they did way back when.
I tried to find a way to properly express my emotion for the return of this quintet, but I decided to let Dinosaur Dracula explain how big this news really is in his review of the “new” cereal. Thanks dude!