Tag: Boo Berry

I’ve Figured It Out: My Letter To General Mills

Mr. Kendall J. Powell (CEO)
General Mills, Inc.
P.O. Box 9452
Minneapolis, MN 55440

Dear Mr. Powell and Associates of General Mills:

I’ve figured it out and I know what you’re up to. You probably thought I’d never find out your dirty little secret didn’t you? I know you’ve waited 40 years to launch your master plan to prey on the innocent youth of America but I am here to tell you that I won’t let you win.

It all started in 1971 and I can just imagine your evil minions all concocting the scheme. Releasing Monster Cereals in the hopes of eventually controlling the heart and mind of all good children and like a fool I drank the Kool-Aid. You knew I couldn’t resist the combination of chocolate and vampires.

You waited silently while the children grew into adults. It was the perfect scheme: An entire generation willfully consuming the goodness of Count Chocula, Frankenberry and Boo Berry.

It wasn’t until last Summer that you put your master plan into effect. Slowly taking the cereals loved by millions off of the shelves of the grocery store. Little by little both myself and the other children of the disco generation saw their old friends disappear. You knew it was only a matter of time before you would control them.

I began scouring the country-side for chocolately goodness. I even thought of paying outrageous prices online in attempt to fuel the fix you started. I would have done anything.

But then you made your one fatal mistake. Something you didn’t count on.

Unbeknownst to you, a large stash of Count, Frank and Boo managed to make their way to the grocery shelves in time for Halloween. Stores began selling them at a discounted rate in attempt to deplete their inventories before the Feds showed up and I purchased as much contraband as I could to stock up for the Winter.

So why you may have gotten others to bow before the Big G you’ll NEVER get me. I’ve got enough of Monster Cereal to see me through next Summer and beyond.

Eat that.

Sincerely Yours,

Fruit Brute

Ten Things I Think – Best Cereals Ever Edition

Since my reunion with my home boys Frank, Count and Boo last Monday I’ve been doing some heavy thinking on what my next blog entry should be (in between enjoying hearty bowls of monster goodness of course). I didn’t have to think too long though. It was quite obvious that this blog post needed to be about the absolute BEST cereals ever-growing up.

You know, I feel bad for those people who never had the opportunity to indulge in sugar-coated mornings. The ones whose Moms brought home nothing but bland Cheerios, Cracklin Oat Bran and Puffed Rice. Puffed Rice?? For a kid?? Only people over the age of 70 eat Puffed Rice.

Some of my best memories from childhood include the days when my Mom and Grandmother came home from the local Food Lane. They’d walk in the door with 7 or 8 huge paper bags filled with groceries and I loved rummaging through each and every one of them. Throwing pickle jars and butter to the side to find the box of sweet goodness buried within. Having them yell at me when I attempted to open the box to obtain the prize inside without waiting until breakfast. Still not sure what that was all about.

In any event and without any further adieu, here are my top ten cereals of all time:

10.Trix. I felt bad for the silly rabbit who never got his Trix. In every commercial he always came so close to getting them. Remember when they held an election every so often to decide if the rabbit should get Trix? You’d cut out a Yes or No on the box and mail it in? I think it was rigged though. There’s no way everyone would deny the rabbit his Trix. That’s just Un-American to me.



9. Cocoa Puffs: I could somehow relate to Sonny, The Cuckoo Bird. That chocolaty goodness sure was hard to resist. I always thought this was a cereal that tried to compete with the big boys but always fell a little bit short. Don’t get me wrong though. I ate enough of this stuff to keep me on a sugar high for years.



8. Super Sugar Crisp. How it will ALWAYS be remembered by me. Yes, before Sugar Bear became “Super Bear” and Post changed the name from “Sugar” Crisp to “Golden” Crisp. I’d like to meet one of the Mothers who was comforted by the fact that even though they changed the name of the cereal and mascot every bowl still contained 18 grams of sugar.



7. Freakies. I honestly don’t remember too much of this cereal. It looks like it was only marketed for five years.  I have an old Polaroid picture of me around age 7 eating a bowl of it so I assume it must have been delish.  I didn’t eat crap back then.



6. Cap’n Crunch. I loved all the flavors of the Cap’n. I’m even an avid follower of him on Twitter (and he even follows ME). I used to love it when the Cap’n would have his treasure hunt games. You’d get a game piece in the box and have to call some phone number to get a clue. I still wonder if anyone ever won the bicycle they were giving away or if it was only a ploy to get you to eat more crunch. If it was the latter, it worked because I ate plenty.


5 Fruity Pebbles. If there was ever any cereal that I could eat a whole box of in one sitting it would be this. Much like a fine wine or good lager it goes down smooth and never seems to fill you up. I read an article somewhere that said since 1970 Fruity Pebbles is the most popular cereal purchased in America and I can see why. It’s addicting.


4. Quisp. I’d be surprised if many of you remember this one. This cereal is actually one of the earliest ones I remember having growing up. The little alien guy with the beanie. Quisp is rare to find these days but is still made. I think it’s actually just saucer-shaped Cap’n Crunch (it’s made by the same company). But the whole alien thing is what kept me coming back.


3.  Lucky Charms: There’s something about Lucky Charms that’s like crack to me. It’s got to be the marshmallows. I’ve been writing to General Mills for years asking them to make an “Oops! All Marshmallows” version of Lucky Charms. I think they’re ignoring me.



2  Frankenberry, Boo Berry, Fruit Brute: I had a hard time choosing between these three so I selected them all. If I was stuck on a deserted island and my number one choice was not available these would be what I’d choose for breakfast every morning. I mean, what’s not to love about having breakfast with a ghost, werewolf or frankenstein?


And finally……

1. Count Chocula: An absolute no brainer if you’ve been following my blog, Facebook or Twitter feeds. Who else would love a cereal so much as to read it bedtime stories, take on motorcycle rides or have it’s picture taken with the guys who wrote Sister Christian? That’s how much I love this stuff. Count used to be available year round, even when Frankenberry and Boo Berry went by the way side. Sadly, it only appears now at Halloween time but I plan on stocking up.


Your turn: Let me know some of your favorites. How does it compare to this list?

The Boys Are Back In Town

“Guess who just got back today?
Them wild-eyed boys that had been away
Haven’t changed, haven’t much to say
But man, I still think them cats are crazy”

Phil Lynott – Thin Lizzy

One day, not too long ago, I woke up and they were gone. The friends I had known and loved since childhood had just up and left without so much as even saying goodbye.

Perhaps it’s my fault. I was the one who abandoned them. I’d always assumed they’d be there when ever the urge would strike me. Sure, I’d walk down their street quite often when out on grocery excursions but sometimes I was just too caught up in the task at hand to even stop by and say “Hello”.

I’ll admit, when I heard the news of their flight I felt an empty feeling in my stomach. A churning sensation. And I knew my days would never start out properly anymore. I lamented the laughter. The good conversations we all had. The little plastic things made in their image that they used to bring me as presents. All those thoughts and feelings came rushing back.

Days turned into months without so much as a word from them. I considered posting their images on a milk carton (skim of course) but the dairy farmers all laughed me to scorn. They didn’t get it. So I did the next best thing to get the word out.

I took an image and had my picture taken with the band Night Ranger at a recent concert. My hope was to get the message out that my friends were missing and I needed them back more than anything.

That’s when the General Mills Gods must have heard me.

Last night around 10pm I received a call from a friend of mine who used to hang out with the boys too. I could hardly hear what she was saying through all the tears. She told me she had spotted the boys at the Wegmans supermarket. They were there and they were asking about me.

Even though the hour was late, I quickly grabbed my keys and made haste to the local Wegmans. As I rushed in the door I was greeted by the strong smell of cinnamon. I surmised that either the bakers had made rolls this morning or the Apple Jacks kids were firing one up in celebration. I chuckled assuming it was the latter.

I quickly went to the spot we always used to hang out in. Nothing. I saw nothing but frogs, rabbits, magicians, some crazy bird and a leprechaun. My friends were no where in sight. That empty feeling in my stomach was back and I assumed tomorrow would be no different then it has already been for so many months.

It was at that moment I had an epiphany. I noticed that the store had already begun putting out trick or treat candy some two months early. I wondered if they might possibly be hanging out in the Halloween aisle. Like me, they always liked that creepy stuff too and at this point it was worth a shot so off I went.

Trolling through piles of bite sized Snickers and Milky Ways the heaven’s parted and there they were. My friends. The ones that had gone on a long vacation were back.

We just stood there looking at each other not really knowing what to say.  Finally, my joy became too great and I shouted: “Hey Guys it’s me, Jimmy!!”. A tear rolled down my cheek and I noticed that one of the shopping cart boys who had witnessed this reunion was now fleeing from my vicinity.

We finally embraced and I brought the boys home. I didn’t ask them why they left or how long they might be staying. I just wanted this moment to last forever.

I’ve decided that after breakfast this morning I’m sending my testimony in to Maury. I think between all the “You ARE The Father” segments, this reunion would make a nice story.