Modern rock/electronica band Seek Irony arose out of Tel Aviv, Israel’s burgeoning music scene.

But it wasn’t until founding members—and brothers—Kfir and Rom Gov relocated to Austin, Texas, that things really began to change.

Shortly after their arrival, the brothers welcomed several new band members, including Berklee-trained guitarist Alex Campbell.

As evidenced by the band’s recently released debut album, Tech N’ Roll, Campbell’s arrival takes Seek Irony to a different level altogether. “Devil in Me” and “Skin 2 Skin” reflect dark themes while still tastefully showcasing the band’s ability to combine electronic elements with inspired, hard-rock riffs.

Seek Irony features Kfir Gov (vocals), Rom Gov (drums), Mikael Oganes (synths), Adam Donovan (bass) and Alex Campbell (guitar).

I recently caught up with Campbell to ask him about Tech N’ Roll, gear and more!

GUITAR WORLD: How did you get involved with Seek Irony?

Back In 2013, I was doing a solo band while I was on a break from school. I was unsure if I was going back to Berklee and ultimately decided to audition for the band. I went down and met Rom and Kfir, and we really hit it off. They gave me music to learn; I auditioned, got the gig and have been full time ever since.

How did you approach recording for the band’s new album, Tech N’ Roll?

Rom and I come from a Dream Theater world in our approach to our instruments. My focus was to maintain that understanding on the guitar and translate some of that into the new music. It’s driven and heavy and a good mixture of hard rock and electronica.

Read the rest of my
Interview with Alex Campbell by Clicking Here!